Rangoli Sweets
A festive mithai packaging system that turns a neighbourhood sweet shop into a gifting brand, engineered for foil, board and shelf.
The short answer
- Measurable impact
- The visual system extends across gift boxes, bags, cards and festive retail applications using the same core pattern language.
| Client | Rangoli Sweets & Namkeen |
|---|---|
| Sector | Food & Beverage |
| Category | Packaging |
| Year | 2026 |
| Services | Brand strategy, Packaging system, Gift architecture, Print production |
What stood in the way
Rangoli sold excellent mithai in plain boxes. During Diwali the shop competed with national brands on the same street and lost the gifting occasion entirely: nothing about the packaging said it was worth carrying to someone's home.
The idea behind it
We built the range around a rangoli grid — one repeating geometric pattern that survives gold foil on maroon board, single-colour print on kraft, and a rubber stamp on the smallest box. Three box sizes stack into a single gift tower, so one system covers counter sales and corporate gifting.
How it came together
Related work
Behind this project: our Packaging & Label Design service. See how we work with food & beverage brands. Questions? Read the FAQ or start a project.
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