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Service · from ₹30,000

Brand guidelines your whole team can use

Practical brand guidelines that keep every touchpoint recognisable.

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In short

Brand guidelines turn an approved identity into a usable system. Grafizu documents logo usage, colour, typography, imagery, layout principles and real applications so founders, teams, printers and developers can keep the brand consistent across packaging, print and digital touchpoints.

More than a logo file

A logo file tells people what the mark looks like. Guidelines explain how the whole identity behaves: where the logo can sit, which colours are approved, how typography is structured and what makes an image feel like the brand.

Written for everyday use

A useful guide is made for the people who commission, write, design, print and publish brand materials. It uses clear examples and practical rules instead of abstract design language.

Built around real applications

Packaging, brochures, signage, websites and social templates often expose gaps in an identity. We use the agreed priority touchpoints to make the rules specific enough to apply with confidence.

What you get

  • 01Logo clear-space, size and background rules
  • 02Colour values for print and screen
  • 03Typography hierarchy and type usage
  • 04Imagery, graphic elements and layout principles
  • 05Do and don’t examples across key applications
  • 06Guidelines PDF and agreed rollout templates

How the work runs

  1. Step 1
    Audit the identity and touchpoints
  2. Step 2
    Define the rules and hierarchy
  3. Step 3
    Apply the system to real examples
  4. Step 4
    Prepare the guidelines and handoff

Frequently asked questions

What are included in brand guidelines?

The agreed guide can cover logo use, clear space, colour, typography, imagery, graphic elements, layout principles, application examples and do and don’t rules.

Are brand guidelines different from a logo?

Yes. A logo is one identity asset. Brand guidelines document how the logo and wider visual system should be used consistently.

Can guidelines be created for an existing brand?

Yes. We can audit existing assets, document the decisions that should remain and identify the rules needed for future work.

More answers on the FAQ page.

Ready ToLaunch YourNext Brand?

Tell us about your product, audience and launch date. We define the scope first, then quote a fixed price.

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