An identity with a world of its own
Logo, colour, typography and guidelines that make a brand unmistakable.
In short
Brand identity design is the system that makes a business recognisable: a logo, colour palette, typography, imagery and the rules for using them together. Grafizu builds identities strategy-first in Indore, then delivers guidelines and rollout assets so packaging, print and digital all look like one brand.
Identity versus logo
A logo is one element. An identity is the whole set of decisions around it: how colour is used, which typefaces carry which message, how photography looks, and how a layout is built. Without those rules, every new designer reinvents the brand.
What we do first
We start with positioning: who the brand is for, what it should be known for and what it should never look like. Moodboards and a short written direction come before any logo drawing, so feedback is about strategy instead of taste.
Guidelines your team can use
The guidelines are written to be used by people who are not designers: clear do and don't pages, colour values for print and screen, and templates for the things you make every week.
What you get
- 01Positioning and moodboards
- 02Logo suite and variations
- 03Colour and typography system
- 04Brand guidelines (PDF and web)
- 05Stationery and templates
- 06Rollout assets for packaging and social
How the work runs
- Step 1Discovery workshop
- Step 2Positioning and moodboards
- Step 3Identity design
- Step 4Guidelines and handoff
Frequently asked questions
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full system around it: colour, type, imagery, layout rules and guidelines.
How long does a brand identity project take?
Typically six to twelve weeks depending on scope. The timeline is fixed in the proposal.
More answers on the FAQ page.
Ready ToLaunch YourNext Brand?
Tell us about your product, audience and launch date. We define the scope first, then quote a fixed price.
